BioProcess Blog |

by Julie Dishman  (jdishmanbptccom)   and Howard Levine  (hlevinebptccom)  

In celebration of BPTC’s new corporate identity and redesigned website, we offered the first 200 website visitors a Starbucks gift card and the chance to win an Apple iPad and are delighted to announce that we received a tremendous response. The official iPad drawing was held on April 25, 2011 at our offices in Woburn, MA; we are pleased to announce that the iPad will be going to a Director of Bioprocess R&D at Merck & Co. (name withheld by request)

We would like to thank everyone who took part in this contest to celebrate our new corporate identity and website and we hope that you are enjoying some Starbucks coffee on us. If you haven’t had a chance to visit the new bptc.com, we hope you will take some time to explore the redesigned website. Our objective was to employ simple and clear messaging to convey the Company’s brand, facilitate navigation, and make it easier for visitors to find the information they need. The fresh, clean design highlights the Company’s value proposition and its greatest assets – our consultants.

It’s an exciting time for BPTC. We hope you will follow us on Twitter and continue to share our posts with friends, family, and colleagues via LinkedIn. Stay tuned for more exciting news regarding special offers and insight on the latest trends and developments in the biopharmaceutical industry.

By Julie Dishman  (jdishmanbptccom)   and Howard Levine  (hlevinebptccom)  

According to Dr. Robert Passikoff, President of Brand Keys, as consumer expectations continue to grow, brand value and differentiation have become increasingly important to businesses as they navigate the new economic landscape. Social networking has revolutionized the way we interact on a personal and professional level, bringing new meaning to the phrase “word of mouth.” As BPTC expands its global presence, we felt it was time to re-examine our corporate identity to ensure that we are effectively communicating our unique value proposition, our unrivaled service offerings, and our team of experienced consultants who can provide technical, strategic, and regulatory assistance in all areas of biopharmaceutical Chemistry, Manufacturing, and Controls (CMC). This branding process ultimately led to the design of our new energetic, contemporary logo that echoes the dynamic nature of the biopharmaceutical industry and symbolizes the integration of our consultants with our clients’ culture. BPTC’s new corporate identity reflects our commitment to assisting clients during all phases of product development, becoming a true partner in the development of clients’ products and helping them achieve key milestones more quickly and more efficiently while mitigating risk as they navigate the path from clone to commercial.

As part of BPTC’s corporate identity and rebranding initiative, we’ve launched a redesigned website with simple and clear messaging to convey the Company’s brand, facilitate navigation, and make it easier for visitors to find the information they need. The fresh, clean design highlights the Company’s value proposition and its greatest assets – our consultants. The depth and breadth of BPTC’s consultants are unparalleled in the biomanufacturing consulting space. Every member of our team has had real-world hands-on experience ranging from manufacturing, quality, and regulatory to process development, supply chain management, and program management.

Highlights of the new website:

► New domain – Find us at www.bptc.com.

► Featured consultant – Get to know our team! Consultants will be highlighted on the home page on a regular basis.

► Intuitive navigation – Our modern, clean design with clear top navigation menus and a list of service offerings located on the home page means you won’t have to go searching to find what you’re looking

► Discounted reports – We’re offering our report, “The Development of Therapeutic Monoclonal Antibodies” at a discounted price along with the opportunity to pre-order a copy of our latest report, “The State of Mammalian Cell Culture Capacity 2011.”

It’s an exciting time for BPTC. We’re continuing to expand our online presence so we hope you will follow us on Twitter and continue to share our posts with friends, family, and colleagues via LinkedIn. Please check out our new website at www.bptc.com; we welcome your comments and feedback.